What is Search Engine Optimization?

search engine optimizationSEO is a marketing technique that consists of different techniques to increase web traffic or site visits. It basically includes on page SEO, off page SEO, local SEO, and YouTube SEO.

What is on page SEO?

This consists of many small tactics to optimize your website content for search engines. For example, meta tags, keyword density, site maps, site navigation, titles, image tags, incoming links, header tags, outgoing links, internal linking structures, directories, internal and external links. All these tactics increase the probability of your website visitors finding your website. On page SEO is the very first step towards increasing website traffic.

What is Local SEO?

It is an off-page SEO strategy, which aims at local businesses. There are various techniques used for off-page local SEO strategies like directory submission, article submission, blogging, local SEO forums and newsgroups, social media marketing (like Facebook), twitter and more. This strategy is more viable for small scale local businesses. Organic search engine optimization, mainly deals with ranking your website higher in search engines for specific keywords and key phrases.

What is Local SEO?

Local SEO is a strategic approach used by small scale local businesses to promote their products and services. The objective of this strategy is to gain organic search visibility by positioning your website higher in search results for targeted key phrases and keywords. The higher you are ranked, the more likely your customers are to find you. There are many free tools available online that will help you to identify your local search query. For example, Google Analytics will help you identify which countries or cities are most popular with searches for particular products and services.

What is Technical SEO?

Technical SEO is all about optimizing your web pages so that they get natural listings from relevant high traffic Search Engines and websites. In technical SEO, it is very important to understand how to write good copy that appeals to both humans and search engines. Content must be well-written and include a lot of white space, breaking up large blocks of text and using words in the right context. For instance, you should not be writing in the keyword ‘how to build a dog house’ but rather ‘building a dog house with a step-by-step tutorial on video’.

What is Backlink Building?

It is also known as one way link building. The goal here is to create incoming links pointing to your website. The more incoming backlinks you have, the higher your site will rank. There are several ways of getting backlinks and some of them are article marketing, directory submissions, blogs commenting and social media marketing.

What is Search Engine Optimization?

SEM is very important if you want to drive potential customers to your site. It is the backbone of your SEO strategy. It involves keyword research, optimizing your web content to target specific keywords and creating high quality content using these keywords to attract natural backlinks from other relevant sites and directories. Keyword research is critical because this will tell you which keywords potential customers are searching for.

This is an online advertising technique that involves creating inbound links from websites with higher page rankings to yours, using relevant keywords to target users in your area of interest, creating inbound links from sites with high page rankings, submitting articles to directories and using social bookmarking to boost your visibility in the search engines. The aim of backlinks is to enhance your website’s performance in Google, Yahoo, MSN and other search engines by directing users to additional sites. Backlinks are incoming links to a website from other websites.